Tagged photographs conjure up memories from last weekend, friend requests give us all an added confidence boost, but lately Facebook has taken an unexpected turn. Say hello to the e-book business!
Early this month, the social media hegemon laid down the law and stated it was acquiring Push Pop Press, a digital bookmaker that is famed for their dynamic digital content for Apple’s ipad. Dare I say it? These are not just books. These are elegant, visually teasing, intellectually stimulating packages of knowledge.
So what’s the deal? Is Facebook trading in their status updates for a bunch of e-books? Not necessarily. What the multibillion-dollar company is doing though, is recognizing the growing market for e-books and asking for a piece of the pie, or at least claiming rights to it. A Push Pop representative explains how the “ideas and technology behind [their company] will be integrated with Facebook, to give people an even richer way to share their stories.”
Let’s talk e-books for a minute. As of recent, the Association of American Publisher’s released data showing e-books as the bestselling category in American publishing. Just a few months ago, Amazon came out and stated that after four years of selling e-books, they are “now selling more of them than printed books.” E-books allow users to engage in the learning process as readers dive deeply into the content with the use of multimedia and interactive text-supporting features. For example, in Al Gore’s first e-book, published and created by Push Pop Press, Our Choice allows readers to explore audio, video and interactive graphics as they read. Users become more than readers, they become a part of the story itself.
Through the fusion of access, content and connectedness individuals, organizations and governments alike are hopping on board the digital and mobile technology train. Just recently, the government of South Korea has mandated that all school-age curricula will become digitized by the year 2015. In one the New York Time’s recent opinion piece, Virginia Heffernan discusses how 65% of today’s grade-school youth will end up doing work in a field that has not even been invented yet. Such developments should only push us to embrace technology use in the classroom, as technology will help us better prepare for society’s evolution. How’s that for knocking down the bookcase?